|
|
 |
Under BPA rules, list, database and directory source material shall be identified in a footnote in Paragraph 11 whenever this percentage or more of the circulation is qualified through any one of these "other" sources. |
 |
10% |
|
|
Copies of an issue mailed late over this % will require an explanation on the statements of either auditing firm. |
|
15% |
|
|
Circulation Management was established in this year as a professional source of information for circulation professionals. |
|
1985 |
|
|
The year the Business Publications Circulation Council, now known as the National Trade Circulation Foundation, Inc., was founded. |
|
1948 |
|
|
A magazine's standard, published subscription price, usually for one year. |
|
Basic Rate |
|
|
In promotional testing, the basic packages, against whose results, other packages, are compared. |
|
Control |
|
|
The color paper used by ABC business publications having all paid circulation, not claiming any qualified non-paid circulation. |
|
Blue |
|
|
Found on the bottom last page of all BPA statements, it includes a disclaimer and the date the statement was received. |
|
Publisher's Affidavit |
|
|
It's the year in which ABC conducted their first audit of Circulation. |
|
1914 |
