2009 ARV Award Honoree: Lynn Bushell
 

Lynn Bushell is Vice President Audience Development for Lebhar-Friedman, Inc. where she oversees 10 print publications, 37 e-newsletters, list rental and the rights/reprints business, as well as sales and marketing for a pharmacists’ continuing education program.

Prior to joining Lebhar-Friedman over 14 years ago, Lynn was Vice President of Circulation for Cowles Business Media where she was responsible for 8 print publications, including Folio:, the Folio: database and a book division that published over 40 titles. She was also responsible for launching the first fax newsletter Folio First Day.

Over the years she has been a member of several industry committees and boards. She is an active member and past chair of the Audit Bureau of Circulations (ABC) Business Industry Committee and was a driving force in developing the ABC Multimedia Publisher’s Statement and one of two to first release this statement.

Commented one of her colleagues: “Status-quo is unknown to Lynn! She fosters an atmosphere where brainstorming and new ideas are always welcome. She’s ever-aware of deadlines and always meets them. Her contemporaries as well as her team respect her dedication, fairness and assertiveness.”

 
2008 ARV Award Honoree: Sylvia Sierra
 
Sylvia Sierra, Senior VP of Corporate Audience Development for Access Intelligence, LLC, has been at Access Intelligence for 12 years, and is responsible for 14 magazines, two paid directories and eight Web sites. Her staff of 16 is charged with audience development covering magazine circulation, Web traffic, SEM, SEO, e-letters, Webinars, podcasts and job boards. In addition, she is responsible for list sales, co-registration programs, fulfillment, distribution, e-mail operations and customer service departments.

Sylvia has taken an approach to reorganize staff around a brand, with dotted line responsibility to the management of the brand added to the organizational chart. This, she says, has provided the best of both worlds: management structure, cost containment and sharing of best practices with the advantage of market knowledge and ideas.

She is a member of the BPA Audience Development Advisory Committee, has been named a Circulation Management All-Star and is the recipient of the Audience Development Innovators Award from B to B Media Magazine in 2008.

 
2007 ARV Award Honoree: Christine Oldenbrook
 
Christine Oldenbrook is Director of Marketing and E-Media at Bobit Business Media, Torrance CA, where she oversees 19 print publications, 21 web sites, 9 trade shows, 18 e-newsletters and 11 e-directories for industries ranging from beauty to transportation.

Prior to joining Bobit, she was Vice President of Audience Marketing for Primedia, where she was responsible for 75 titles. She has also held executive positions with 101 Communications and Highline Media. Christine also serves on several industry boards and committees, including the Western Fulfillment Managers Association, BPA Circulation Managers Advisory Committee and the Circulation/Audience Development Committee of American Business Media.

A frequent industry speaker, she is the epitome of what NTCFI and the ARV Award stand for – serving as a mentor to younger circulators and being proactive in keeping the circulation function in the forefront of new industry developments, such as e-products and Web performance metrics. In a recent article in Circulation Management magazine, Christine gave this advice, “If you leave it to the Web department or some other department you WILL be left behind, and that will prove to be devastating to your career.”

 
2006 ARV Award Honoree: Jane O'Connor
 
Jane O’Connor is Manager of Professional Development, American Business Media.O’Connor established the Professional Development Division at ABM in 2003. Since then several thousand people have participated in ABM’s development programs. She works with 20 professional committees and five industry councils to develop and execute the education programs.

“Our goal was to have 100% member participation in the programs,” O’Connor said. ”A big part of our agenda recently has been to help our members better understand complex industry regs such as those involving faxing and CanSpam.”

Before joining ABM, O’Connor held a similar position with BPA Worldwide. She began her career in the trade publishing industry at Firehouse Magazine.
 
2005 ARV Award Honoree: John Rockwell
 

John Rockwell is Director of Paid Circulation for Primedia Business Magazines & Media, where he is responsible for maintaining and expanding the paid circulation of Primedia’s music and financial services publications.

Previously, Rockwell was VP Operations at Paperloop, Inc., where he and his production, circulation, IT and facilities team members managed and oversaw all aspects of Paperloop’s magazine, newsletter, online and research infrastructure. This included oversight of Paperloop’s subscription-based Web sites, coordinating print production, maintaining the company’s IT infrastructure and handling all back-end delivery and fulfillment systems.

Prior to joining Paperloop, Rockwell was Corporate Circulation Director for San Francisco-based Miller Freeman, Inc. His 83-person staff managed the circulation and databases of more than 90 magazines, weekly newspapers, newsletters and subscription-based Web sites.

Before coming to Miller Freeman, Inc. in 1993, Rockwell was Marketing Director for the Metals Publishing Group of Chilton Publications and Circulation Director at Fairchild Publications in New York.

“During his career in circulation, John has set and achieved high goals in developing circulation and key audience directives while focusing on bottom line contribution,” says Philip Scarano, Regional Circulation Director of Crain Communications and President of NTCFI. “John's dedication to the circulation community is evident in his willingness to speak at industry functions and lend advice to colleagues.”

Excerpted from The Circulator – June 1, 2005

 
2004 ARV Award Honoree: Maurice Persiani
 
Maurice Persiani is Vice President of Business Services for the McGraw-Hill Companies. In his current role, he is responsible for circulation fulfillment, list management, and worldwide field sales, for all b-to-b properties. His added responsibilities include leading audience development for McGraw-Hill Construction, and acting as an internal consulting on various projects for the Aviation, Energy and Healthcare groups within the Information and Media Services division.

His career at McGraw-Hill began in 1974. After completing the financial management training program, he began making his mark in circulation, as the Circulation Sales Budget Manager, coordinating the planning process of all McGraw-Hill magazines. He was later promoted to General Manager of Field Sales, in which he was responsible for 150 subscription sales reps in 80+ countries.

By 1988, Maurice was again promoted to Group Circulation Director of the Process Industries Group, which included titles such as Chemical Week, Chemical Engineering, Modern Plastics and Textile World. His success leading this group led to his promotion to Vice President of Circulation in 1993, overseeing all B-to-B magazine divisions, including Aviation Week, Computer and Communications, Healthcare, and the Science & Technology group.

During his career, he has managed a diverse group of magazines, newsletters, and web initiatives in a variety of markets, while contributing to the leadership that The McGraw-Hill Companies enjoys in each of the key markets it serves.

Mauice has also been very active in the b-to-b circulation community. He has been an active member of the Audit Bureau of Circulations (ABC) Industry Committee, and chaired this committee during a time of significant change, which included changes to paid circulation 50% guidelines and web/electronic circulation reporting.
 
2003 ARV Award Honoree: Francis Heid
 
Francis Heid has been VP, Publishing Operations, at Advanstar Communications since June 1997. He is also currently a member of the Board of Directors of BPA International, a global circulation auditing service. Prior to vice-presidency, he had been Advanstar's Corporate Circulation Director for two years and had held other circulation positions at Advanstar going back to 1987. He was named one of Advanstar's Chairman's Award winners in both 1999 and 2000. Advanstar Communications publishes 105 publications and directories and produces 80 trade shows and conferences. Francis has earned a Master's Degree in English Literature from Columbia University and has completed an Executive Development Program at the Kellogg School of Northwestern University.



Website produced by
GRI Direct, Inc.

Powered By

Hallmark Data Systems