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Under BPA rules, list, database and directory source material shall be
identified in a footnote in Paragraph 11 whenever this percentage or more of
the circulation is qualified through any one of these "other" sources.
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10%
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Copies of an issue mailed late over this % will require an explanation on the
statements of either auditing firm.
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15%
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Circulation Management was established in this year as a professional source of
information for circulation professionals.
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1985
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The year the Business Publications Circulation Council, now known as the
National Trade Circulation Foundation, Inc., was founded.
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1948
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A magazine's standard, published subscription price, usually for one year.
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Basic Rate
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In promotional testing, the basic packages, against whose results, other
packages, are compared.
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Control
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The color paper used by ABC business publications having all paid circulation,
not claiming any qualified non-paid circulation.
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Blue
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Found on the bottom last page of all BPA statements, it includes a disclaimer
and the date the statement was received.
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Publisher's Affidavit
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It's the year in which ABC conducted their first audit of Circulation.
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1914
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