NTCFI and the Western Fulfillment Management Association
will present a Webinar on Email Marketing Thursday, August 14.
Watch this site for details.

The 2008 Angelo R. Venezian
Award Recipient, SYLVIA SIERRA

Sylvia Sierra is Senior Vice President of Corporate Audience Development for AccessIntelligence, LLC. Sylvia has been at Access Intelligence for 12 years, and she is responsible for 14 magazines, two paid directories and eight Web sites. Her staff of 16 is charged with audience development covering magazine circulation, Web traffic, SEM, SEO, e-letters,
Webinars, podcasts and job boards. In addition, she is responsible for list sales, co-registration programs, fulfillment, distribution, e-mail operations and customer service departments. Sylvia has taken an approach to reorganize staff around a brand, with dotted line responsibility to the management of the brand added to the organizational chart. This, she says, has provided the best of both worlds: Management structure, cost containment and sharing of best practices with the advantage of market knowledge and ideas. She is a member of the BPA Audience Development Advisory Committee and has recently been named a Circulation Management All-Star as well as winning the Audience Development Innovators Award from B to B MediaMagazine.

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2008 ARV Dinner

2007 ARV Dinner

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